Twenty years ago, I naively told my lecturer that I wanted to change the world. When he asked me why, I had no answer. Perhaps the design and creative scene felt dull back then. Perhaps I was simply young and naïve. I still do not entirely know. But here I am, twenty years later, and the instinct remains. Only now, it comes with greater clarity. My work is about finding the soul in things, challenging what is expected and never mistaking aesthetics for meaning. Somewhere between theatre productions, political campaigns, creative departments, books and a family farm, the work has begun to answer that question for itself.